It is now essential for a company to have a presence on the web.
Search engines are viewed as any book and "ask Google" is increasingly widespread. We even have a tendency to be wary of a company that is not found on the internet. If you do not exist on the internet, you do not exist at all.
We believe it is essential to portray on the internet a picture of your company that meets needs and is also easy to find. The creation of a website should be a good foundation and in a specific order to achieve an optimal result for aesthetics and efficiency.
The web today can not do without the following:
Content Management | Responsive Design | SEO (Search Engine Optimisation)
E-mailing/Newsletters | Social Media | Web Maintenance
Do you have a logo? We can help with this, but try and have an idea about what kind of colours and imagery you like first. Do you like cool blues and greens? Or perhaps vibrant red? Do you want to portray yourself as funky or serious? Why would people want to use your business over anyone else's? We can start working that angle into everything, starting with the logo.
Your colour scheme will usually be similar to your logo colours, but if you go with something simple in black and white, then you might want to pick one or two other colours for accenting. Think about colour psychology. Dark blue is associated with serious, professional business. Red and yellow is associated with food. Orange creates excitement.
What are your contact details? Will you have a dedicated land line or will you just use your mobile? Don't put any details on the card that might change within the first year or two. At this point, we might also register your web address so you can secure an e-mail address to go with your website. This will usually be something like firstname.lastname@example.org or email@example.com
Unless you have a compelling reason for doing so, we advise against using an address that ends in gmail, hotmail, bigpond or any other service provider as it doesn't portray a professional image.
Most people put the following on their business card:
Role in Business
Land Line (if using)
PO Box or location address - if you don't have either of these, you can leave it off or put an area, such as Perth, WA
A short bullet list of services and / or a short tagline explaining the essence of your business
Optional: Skype or social media links
This will be provided in both PDF and Word template format. We can arrange to have them printed professionally, but you will also be able to print them yourself - you can use the Word Template version to type up letters directly and print them out. They will normally contain your logo at the top, and contact details on the footer.
You might want to develop a brochure of your product or service. This will become the basis of the content for your website, so even if you don't follow through with getting them printed, it helps to get you thinking about how you want to sell yourself. As an example, think of an A4 size brochure folded into three with printing on both sides.
- Front cover: Your logo, a suitable image and your tagline.
- Outside column (the first thing people see when they open the cover): A list of your services or introduction to what the reader will see when they open the brochure fully.
- Inside three columns: An extended explanation of who you are, what you do and why people should use you. If you feel comfortable, provide prices - but this is up to you. Also perhaps explain a fact about the industry you're in or some interesting piece of advice.
- Back cover: Contact details - the same as the ones on your business card.
Also mention things like how to make appointments if you are a service, opening hours, or include a small map of your location.
Now that the foundation work has been done, you should be able to plan out your website fairly easily. There are a few things that need to be done though, in addition to the design and content. Registering your domain and set up of hosting.
Design the Site
If you already have a logo, colour scheme and brochure, then most of the work is done. All we need to do now is expand on these. Here is an example of what goes on a website:
This is the most important page of your whole site. You want people to look at it and be interested enough to stay and look around. The current trend is to have the logo in the top left, the menu on the top right and / or in a bar under the logo and then present a big image with a tagline or phrase that captures the essence of your business or the key purpose of what you do. This can be a revolving slideshow if you want to present more than one idea.
Underneath this, you can have any number of layouts / columns, depending on how much information you have. A small intro is recommended, along with the first couple of sentences from some of your other pages with links to read more. You can use the homepage to present specials or update readers with the latest news about your business and the industry. Putting a phone number and e-mail address on the homepage is also often done to make it easy for your clients to contact you.
- About Page
This is where you talk about how you formed the business and why. You can talk about the qualifications / experience of your people or just about your product.
- Contact Page
The same information as your business card, plus an enquiry form that will be directed to your e-mail address. You can also include operating hours and a Google map.
- Other Pages
These will be specific to your business. You can have photo galleries, a list of services, packages, prices or products. Don't go too overboard with content in the beginning, because most people won't read it. Just stick to a few paragraphs for each page. You could also consider adding a blog, which helps get people returning to your site. But you need to be dedicated in the long term and update it regularly, otherwise people will assume you are lazy.
Picking the right photos / images for your site (and your brochure) is important. If you have a product, consider getting a professional photographer to take some photos to show them in their best light (amateur photography is a turn-off).
If you just want a few generic photos to spice up your pages, go to somewhere like bigstockphoto.com and browse for some. We can purchase these on your behalf as part of the project.
Once we have put together your site and you have made whatever changes you require, we will make the site live. But it doesn't quite stop there. There are still a few steps to be aware of.
- Responsive Sites
Responsive just means that your site is easy to view on any web connected device. Our sites automatically work on tablets, but we will also create an alternative version of your site that displays well on phones.
We can also link your existing social media accounts to your website. The only advice we have in regards to social media is you must commit to it. Services like life insurance won't usually respond that well to a social media presence, but visual things like local businesses or clothing do well.
Make sure you post on your pages regularly.
For further information or to get a quote, please e-mail Adam at firstname.lastname@example.org or phone 0410 148 300.
Established in 2010, Unisson is the brainchild of Adam Wadson, who sought inspiration while following a career in retail and travel.
In his spare time, he would take off with his camera and his love of photography blossomed. Branching from this, editing images and soon after designing the logo for Unisson, Adam spent more and more time designing and creating new looks and styles for not only his brand, but some iconic names in business. What began as a personal project soon became a fast growing successful business.
Within six years of its inception, UNISSON has grown to include businesses such as;
Contiki Holidays, On The Go Tours, Image Entertainment, Crystal Glow, Gallant Cricket,
Christina Rodio MUA, Clean Green Wellbeing, Dr Anh, The Brisbane Hotel and The Boulevard Hotel.