Wordmark (or Logotype): A wordmark logo focuses on the brand name itself, using a unique font and styling to create a recognizable visual identity. Examples include Google, FedEx, and Disney.

Lettermark (or Monogram): This type of logo uses initials or a shortened version of the brand name, often chosen for brands with longer names or to create a more minimalist look.

Pictorial Mark (or Logo Symbol): These logos use a recognizable image or icon to represent the brand, relying on the visual association.

Abstract Mark: Instead of using a recognizable image, abstract marks use shapes and forms to create a unique visual representation of the brand, often conveying a specific feeling or concept.

Mascot: A mascot logo features a character or illustrated figure that embodies the brand's personality.

Emblem: Emblems combine text and imagery within a symbolic shape, often creating a traditional or classic feel.

Combination Mark: As the name suggests, combination marks blend a wordmark or lettermark with a pictorial or abstract mark, allowing for flexibility and brand recognition.

Within 1 month

1–2 months

3–4 months

Flexible

Under $500

$500 - $1,000

$1,000 - $2,500

$2,500+