Pantone Color of the Year 2024

The Pantone Color Institute originally created the Pantone Color of the Year educational program in 1999 to engage the design community and color enthusiasts around the world in a conversation around color.

We wanted to draw attention to the relationship between culture and color — to highlight to our audience how what is taking place in our global culture is expressed and reflectedthrough the language of color. 

Through the years the Pantone Color of the Year program has become a globally iconic cultural touchstone, capturing the imagination of so many designers, brands, and consumers. As Pantone celebrates the 25th year of Pantone Color of the Year and the fundamental role color plays in our shared human experience, it is our hope that we have inspired you to look at color ina different way — that color and its connection to emotion and the expression of human feelings will take on a new significance, causing your eye to linger a little longer throughout the day on the tints and tones that surround you, as history unfolds from moment to moment. 

Meet Peach Fuzz 13-1023, the Pantone Color of the Year 2024Peach Fuzz 13-1023 is a velvety gentle peach whose all-embracing spirit enriches heart, mind, and body. 

Subtly sensual, PANTONE 13-1023 Peach Fuzz is a heartfelt peach hue bringing a feeling of kindness and tenderness, communicating a message of caring and sharing, community and collaboration.

A warm and cozy shade highlighting our desire for togetherness with others or for enjoying a moment of stillness and the feeling of sanctuary this creates, PANTONE 13-1023 Peach Fuzz presents a fresh approach to a new softness.

An appealing peach hue softly nestled between pink and orange, PANTONE 13-1023 Peach Fuzz inspires belonging, recalibration, and an opportunity for nurturing, conjuring up an air of calm, offering us a space to be, feel, and heal and to flourish from. Drawing comfort from PANTONE 13-1023 Peach Fuzz, we can find peace from within, impacting our wellbeing. An idea as much as a feeling, PANTONE 13-1023 Peach Fuzz awakens our senses to the comforting presence of tactility and cocooned warmth.

Sensitive but sweet and airy, PANTONE 13-1023 Peach Fuzz evokes a new modernity. While centered in the human experience of enriching and nurturing the mind, body, and soul, it is also a quietly sophisticated and contemporary peach with depth whose gentle lightness is understated but impactful, bringing beauty to the digital world.  

Poetic and romantic, a clean peach tone with a vintage vibe, PANTONE 13-1023 Peach Fuzz reflects the past yet has been refashioned with a contemporary ambiance.