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Discussions.
Hot Topics.
Thoughts.
A source for insights, inspiration, and practical tips on all things design and digital marketing. Whether you're looking to elevate your brand, improve your website, or stay ahead of the latest trends, you'll find expert advice and fresh ideas to help your business grow.
Why I Use Coolors.co
Picking the right colours for a brand or design project isn’t just about choosing your favourites. Colour choices affect how people feel...
2 min read
Using a Designer Who Understands Your Industry Is Vital
Good design isn’t just about looking nice. It’s about making the right impression, sending the right message, and helping people take...
2 min read
Less is More Why Picking a Limited Color Palette Can Transform Your Brand
Crafting a memorable brand is no easy feat. Business owners are faced with a host of decisions, from choosing a catchy name to designing...
3 min read
Your Website is Talking. What is it Saying About You?
Every website communicates something — even in silence. Before a visitor reads a single word of your content, they’re already forming...
1 min read
Logos: What You're Really Paying For
When someone asks for a logo design, it might sound like a straightforward request: a simple symbol, a clever font, maybe a splash of...
2 min read
Design Isn't Just Decoration
For many business owners and non-designers, graphic design is often seen as the final flourish — the visual cherry on top after the...
1 min read
What Makes a Good Website?
At first glance, it’s easy to judge a website by its appearance — and while a modern, visually appealing design is important, it’s only...
1 min read
Brand Psychology
When most people think about logos, they picture a visual symbol — maybe a clever graphic, a bold colour, or a unique typeface. But a...
1 min read
Creating a Strong Brand Identity
A custom logo design agency plays a pivotal role in shaping a brand’s visual identity, and leveraging the resulting logo strategically is...
2 min read
How much is too much?
Getting the post in the morning? You’re probably seeing dozens of messages from all sorts of businesses. Brochures, direct mail, coupons...
4 min read
Bad Design
Have you ever tried to pull a door that needs to be pushed? Or struggled to locate a crucial button on a website or app? Most of us have...
3 min read
Choosing Your Logo Colours
Colours are powerful and emotional, and we all have unconscious connections to specific shades. Our individual affinities to distinct...
4 min read
Brand Guidelines
We scroll mindlessly past hundreds of messages every single day and only remember a fraction of what we see. Your customers are the same....
2 min read
Pantone Color of the Year 2024
The Pantone Color Institute originally created the Pantone Color of the Year educational program in 1999 to engage the design community...
2 min read
Pantone Color of the Year 2025
Capturing a Global Mood of Connection, Comfort, and HarmonyThe Pantone Color of the Year program engages the design community and color...
1 min read
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